We reveal our predictions for the major website design UK trends for 2021.
Our adult agency website has compiled a list of what we predict will be the main website design UK trends for 2021.
We came up with 6 – check them out below.

It’s hard to foresee a wider adoption of dark mode/night mode. This setting is already standard on most phone operating systems and for a wide range of social media applications.
The main advantage of the dark mode is reduced eye strain.

This is very important as we spend more and more time looking at screens every day. Some argue that dark mode makes web design in the UK look more elegant and ultra-modern.
But we can’t help but feel that if done poorly, websites designed with this trend in mind are likely to age like milk. Developers of these sites will have to take into account a range of usability factors: mainly this concerns scanning capability, contrast, and readability.

Dark user interfaces tend to work well if they are successfully executed in the right context – for example, entertainment-related user interfaces such as games, streaming services, and Smart TV applications.
But dark mode goes beyond these areas. We are now seeing an increase in web design UK that uses darker color palettes or a button to switch to dark mode (which we think might work better in context). There are already some companies giving it a damn good rating, such as Ronin Amsterdam below.


website design Uk trends
website design Uk trends

Now we’re really excited about this.
Another trend in web design UK that we expect to see more of in 2021 is the reduction of the barrier between the visitor and the website. If 2020 has taught us anything, it’s how to innovate through digital and remote communications.

Overnight, in-person events turned into webinars. Meetings turned into Zoom calls. Call centers emptied out and chatbots reigned supreme.
But this innovation reached its peak with HubSpot’s all-virtual INBOUND conference earlier this year.
We don’t expect every event to be as detailed and comprehensive as HubSpot’s Inbound. But until then, HubSpot’s digital conference could lead the way in a more interactive and intuitive web design UK.

We predict that we’ll retain much of the digital skills we’ve learned this year and find ways to integrate them even more into our web design UK. Launching webinars directly from home pages.
One of our adult agency website clients has already had great success with chatbots. Traditionally widely used on websites, chatbots will continue to be used and provide automated virtual interaction to attract more leads and fewer resources.
The possibilities of web design UK are endless. We’re excited!

One of the biggest goals of a successful web design UK is to build trust in your business and help you substantiate the claim that you are, in fact, the best in the business.
Because of this, implementing more user-generated content is a web design UK trend that we can almost guarantee for all of 2021.
There’s no stronger way to build trust in your business and legitimize your claim to excellence than to let your customers do the talking.

Better integration of user reviews and testimonials, more creative use of customer stories in your blogs, and increased partnerships at virtual events will be the new norm in 2021.

Minimalism is on the rise and disappearing from these web design UK trends on an annual basis, but we expect to see a return of the minimalist/flat design style in web design UK in 2021.

Minimalist user interfaces web design the UK tends to focus on removing anything that is potentially distracting or inconsistent with users’ needs or goals. Websites designed in this way tend to have more negative space, large images, contrasting colors, and bold typography.

website design Uk trends
website design Uk trends

At our adult agency website, we are passionate about creating a web design UK that works for users, helping them reach their goals as quickly as possible. Load time is still an important factor in Google rankings and customer patience, so minimalism in design offers real and obvious benefits.

Google has long focused on a mobile-centric approach. They use mobile indexing to rank websites first, so this is nothing new… or at least it shouldn’t be. But at the same time, web design UK has become more focused on rich content, video, and multimedia.
This has caused a disconnect.

Traditional multimedia formats (.jpeg / .png / .gif) are notoriously awkward for mobile devices, requiring large file sizes and long loading times.
SVG or scalable vector graphics can be scaled up or down to suit your needs without loss of quality. The distribution of SVGs should help provide a more uniform experience for mobile users, as well as improve your ranking on Google.
If you don’t think it will have an impact on web design UK, it’s worth remembering the following:
– 80% of shoppers use mobile at work
– More than 60% of shoppers reported that mobile devices played a significant role in the purchase of a service or product.

We highlighted this point last year, but believe it is still relevant for 2021. Frankly, until every visitor has an almost unique experience when launching your website with web design UK from adult agency website, personalization will improve year on year.
CMS platforms such as HubSpot already make it quick and easy to deploy intelligent content that tailors sections of your website to the audience viewing it.

AI is expected to play a big role in how the increased personalization of the internet will evolve in space. The most notable of these is Amazon (which reportedly generates an additional 10-30% of revenue for the e-commerce giant), where your browsing history informs your current browsing experience, is available to all businesses, and quickly becomes an expected part of the shopping experience.

website design Uk trends
website design Uk trends

An example of the “Customers who bought this product also bought this product” feature, here an example
From these 6 predictable web design UK trends, we can learn that now, more than ever, innovation is key. And so is optimizing your website with what you already have.


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